4 Reasons Direct Selling Can Help In A Bad Economy |
Posted: June 25, 2012 |
Direct selling is a marketing channel of direct distribution for products and services directly to consumers without the shipping of products to conventional retail outlets. According to the World Federation of Direct Selling Associations (WFDSA) the Direct Selling Industry was responsible for over $28 billion in retail sales in the United States and over $114 billion in retail sales worldwide in 2009. That number continues to grow each year. The direct selling sector is a huge engine of economic growth in the US. According to numbers reported by the Direct Selling Association (DSA), more than 50% of American adults report having purchased services or goods from a direct selling representative. Additionally, one in five American adults claims they have been or currently are working as a direct seller. With more than 62 million sales associates connected with direct selling companies worldwide, the direct selling (network marketing) industry is dynamic and growing not only locally but on a global scale. Here are a couple reasons why direct selling is taking off: 1. Earn Extra Income – Direct sales can be a great way to earn some extra money as a supplemental income, or perhaps fund college savings, and retirement. Like any job, particularly in sales, so it is work. It’s not like you sign up and then all of a sudden checks start rolling in. You have to hold parties, demonstrate the products, and one-on-one selling which is the most popular technique for making product sales. But, while all direct sellers make money on the difference between retail and wholesale product prices, most direct-sales companies also have a commission structure that rewards the “downline” recruitment of additional salespeople into their system. This gives the direct seller an opportunity to expand his/her business as well as give others the same opportunity. According to the DSA, the median income for direct sellers is a modest $2,400 a year. It’s enough to pay that extra bill, take that vacation or buy better holiday presents. Although some sales representatives do earn tidy incomes, most use direct selling as a part-time supplement income. 2. Start A New Career – In 2009 the industry hit an all-time high of about 16.1 million Americans were direct sales representatives, according to the Direct Selling Association and with only 7.5 percent involved doing it full time with more than three-quarters being women. With employers watching their budgets more so than ever because of the bad economy, employees’ incomes as well as job opportunities have been stagnant. Nowadays, Americans more than ever are trying to make ends meet by turning to direct selling. More professionals today have entered the arena from doctors, attorneys, executives and many more have become instant entrepreneurs in the direct selling industry. 3. Start Your Own Business – Anyone can do it. There are no required levels of education, experience, financial resources or physical condition. People of all ages and from all backgrounds have succeeded in direct selling. Direct sellers are independent contractors. You’re your own boss, which means you can have the following: Business Ownership - Own a business of your own Boss and call your own shots. 4. Work flexibility – You choose when and how much you want to work either part-time or full-time. According to the DSA, some 5.1 million Americans were involved in some form of direct sales in 1991, up from 4.7 million in 1990. Furthermore, 89% of direct sellers do sales work only part-time, which means they either are homemakers or have other jobs with women accounting for 90% of all sellers. Many direct sellers are attracted by the flexibility of work hours but also by the opportunity to develop personal business connections. Direct sales has helped many people in the US and across the world supplement their incomes as well as replace it in many cases. According to San Francisco Times, one lady of Brentwood started selling sweets last year by holding house parties with tastings of drinks, candy, cupcakes and other goodies. With her husband’s computer business struggling this has been a blessing for them. She gives four or five parties a month, and works about 10 hours a week and nets $500 to $625 a month in sales. In addition to that she makes another $100 or $150 a month on commissions from sales generated by new reps she recruited. She claims, “It’s helped us out tremendously.” So is Direct Selling for YOU? Well that all depends on your ambition and ability to discard the hype and find a genuine business opportunity. So how about it? Is direct selling for you? Will you allow yourself to be successful? Perhaps be the next Direct Selling Icon? Business is all about timing and there is no better time than now to be in the direct sales industry. If you are serious about starting your direct sales business, there is one opportunity with no hype that I highly recommend that has stood the test of time. It offers a unique niche business opportunity where you don’t have to buy into the sizzle. You’ll be able to create a solid lasting residual income unlike no other with this unique direct selling business. To learn more about this exciting opportunity, view our video opportunity presentation at http://tinyurl.com/3kxqvrr
|
|||||||||||||||||||||||||||||||||||||||||||
|